HOW TO BUILD A BUSINESS-FOCUSED “CLOUD-COMMERCE” MARKETPLACE FOR THE LESS SEXY ECONOMY

Posted Jan 11, 2018 by Ben Johnston (@BHJbenjohnston), Elena Painter (@lainypainter) For consumers, huge new internet marketplaces have upended industries ranging from taxis (Uber) to hotels (Airbnb) and even some types of consumer loans (LendingClub). Now, new types of online marketplaces — we call them “cloud-commerce” companies — are popping up to serve businesses. We think they have the potential to…