{"id":31188,"date":"2026-08-31T11:54:09","date_gmt":"2026-08-31T04:54:09","guid":{"rendered":"https:\/\/renovacloud.com\/?post_type=story-pt&#038;p=31188"},"modified":"2026-08-31T13:22:10","modified_gmt":"2026-08-31T06:22:10","slug":"vinasoy-ai-retail-execution","status":"publish","type":"story-pt","link":"https:\/\/renovacloud.com\/en\/success-stories\/vinasoy-ai-retail-execution\/","title":{"rendered":"Vinasoy: Scaling Retail Execution with AI-Powered Computer Vision and Generative AI"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><b>From 20,000 to 100,000+ Stores: Rethinking Retail Execution with AI<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In FMCG, having products on the shelf is only the first step. Brands also need to ensure products are visible, correctly positioned, and consistently displayed across stores.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For Vinasoy, monitoring display compliance across a large retail network was a highly manual process. A dedicated team reviewed store images against display standards, limiting coverage to around 20,000 POS per month while feedback could take 20+ days.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To scale this process, Vinasoy partnered with Renova Cloud Vietnam to build an AI-powered retail display scoring solution on AWS. Combining <\/span><span style=\"font-weight: 400;\">Computer Vision on Amazon SageMaker AI with Generative AI on Amazon Bedrock<\/span><span style=\"font-weight: 400;\">, the solution automates product recognition, image analysis, compliance evaluation, and scoring.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The impact goes beyond faster image processing. Vinasoy can now monitor 100,000+ POS per month, increase monitoring frequency from around once to 4-5 times per month, and receive evaluation results in approximately 1-2 days.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This helps Vinasoy move from periodic manual audits to a more scalable, data-driven approach to retail execution, giving sales teams faster feedback and better visibility into in-store performance.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cAt Vinasoy, digital transformation doesn&#8217;t stop at applying new technologies, but is a continuous journey to improve operational efficiency and create more value for customers. Implementing AI in display photo scoring is a concrete step to help the company enhance data-driven management capabilities, improve operational transparency, and optimize sales performance. More importantly, all of Vinasoy&#8217;s digital transformation efforts are aimed at better serving our customers.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u2014 Mr. Le Ba Be, National Sales Director of Vinasoy<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/thanhnien.vn\/vinasoy-hop-tac-cung-renova-cloud-viet-nam-tien-phong-ung-dung-ai-cham-hinh-trung-bay-185260622134724132.htm\" rel=\"noopener\"><span style=\"font-weight: 400;\">&gt;&gt;&gt;Let\u2019s see Vinasoy and Renova Cloud\u2019s collaboration<\/span><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>The Challenge: When Manual Retail Auditing Can&#8217;t Keep Up<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vinasoy has established internal standards for how its products should appear in stores, including:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Display positioning:<\/b><span style=\"font-weight: 400;\"> Products should be placed where consumers can easily see and access them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product layout:<\/b><span style=\"font-weight: 400;\"> SKUs should follow a consistent arrangement across displays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Display quantity:<\/b><span style=\"font-weight: 400;\"> Shelves should maintain an appropriate level of product presence for the available store space.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These standards are important for maintaining consistent brand visibility and execution across a large retail network.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But as the network grew, manual auditing created <\/span><b>3 practical challenges<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited monitoring coverage<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The manual process could review approximately 20,000 POS per month, leaving a significant portion of the retail network outside regular monitoring.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Slow feedback cycles<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Display images could take 20+ days to be reviewed and evaluated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That meant teams were often looking at what had happened weeks earlier rather than what was happening in stores now.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Difficult to scale consistently<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Manual assessment also introduced the possibility of differences in how individual reviewers interpreted display requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a nationwide network, applying the same standards consistently is critical &#8211; not only for management visibility, but also for creating a fair and transparent evaluation framework for stores and sales teams.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\"><b>The Solution: AI That Understands What&#8217;s Happening in the Store<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vinasoy and Renova Cloud Vietnam implemented an AI-powered display image scoring system on AWS, combining computer vision, machine learning, Generative AI, and scalable cloud infrastructure.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The solution automates the journey from store image \u2192 product recognition \u2192 compliance analysis \u2192 scoring.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>AI-powered image understanding<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The system uses custom computer vision models hosted on Amazon SageMaker AI for tasks including:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Object detection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image embedding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vinasoy SKU recognition<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Amazon Bedrock is used for Generative AI capabilities, including contextual evaluation, multimodal reasoning, and more complex scoring logic.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/renovacloud.com\/en\/success-stories-content\/\"><span style=\"font-weight: 400;\">&gt;&gt;&gt;Explore AI solutions with Amazon Bedrock\u00a0<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This architecture allows different AI capabilities to work together rather than treating image recognition as a standalone task.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31198 size-full\" src=\"http:\/\/renovacloud.com\/wp-content\/uploads\/2026\/08\/Solution-architecture-design.png\" alt=\"Solution architecture design [Source: Renova Cloud]\" width=\"1123\" height=\"700\" \/><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Image 1. Solution architecture design [Source: Renova Cloud]<\/span><\/i><\/p>\n<h3 style=\"text-align: justify;\"><b>From images to actionable compliance scoring<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The operating workflow is straightforward for the field team:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Visit the store<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sales representatives visit the store and check inventory.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Arrange the products<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Products are displayed according to Vinasoy&#8217;s merchandising standards.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Capture images<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The representative photographs the completed display.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">AI processes the images<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The images move through Vinasoy&#8217;s data environment and AWS-based processing architecture.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Automated evaluation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The system recognizes products, evaluates the display against predefined criteria, and generates a score.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Management receives the result<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vinasoy can use the evaluation to monitor execution and identify areas requiring improvement.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31189 size-full\" src=\"http:\/\/renovacloud.com\/wp-content\/uploads\/2026\/08\/SKUs-check.png\" alt=\"Staff is taking pictures of products on the shelf to check on the platform. [Source: Vinasoy]\" width=\"1430\" height=\"953\" \/><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Image 2: Staff is taking pictures of products on the shelf to check on the platform. [Source: Vinasoy]<\/span><\/i><\/p>\n<h3 style=\"text-align: justify;\"><b>Designed for parallel processing at scale<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To process more store images efficiently, the system can check multiple POS displays at the same time instead of one by one.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">During testing, it handled 10 POS checks at once, taking about 4 seconds per unpaid display. For production, it can scale to 20-40 checks at once, with a target of about 1-2 seconds per POS, depending on data transfer and overall system capacity.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Important Distinction: What the 1,300\u00d7 Speed Improvement Means<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The widely reported 1,300\u00d7 speed improvement should be interpreted precisely.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It refers to the SKU detection model inference speed: approximately 22 images per second, compared with around one minute for a person to manually evaluate an image. It does not represent the end-to-end scoring workflow, nor is it solely attributable to parallel processing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The complete workflow includes compliance validation, planogram matching, and GenAI-based scoring, which require additional processing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This distinction is important because the real transformation is not simply &#8220;AI processes images faster.&#8221; It is the ability to build a scalable, automated evaluation pipeline around those AI capabilities.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to the Deputy CEO of Renova Cloud<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cTechnology only creates true value when it drives transformative change in business operations. At Vinasoy, we see a powerful combination of innovative thinking and strong execution capability in their operational digitalization strategy. The AI solution deployed on the AWS platform enables the company to make better use of existing data, accelerate information processing, build a consistent evaluation framework, and progressively move toward a real-time, data-driven operating model.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31193 size-full\" src=\"http:\/\/renovacloud.com\/wp-content\/uploads\/2026\/08\/Vinasoy-DQN-1.png\" alt=\"Vinasoy and Renova Cloud Vietnam have launched an AI-powered display image scoring system on the AWS platform. \" width=\"1436\" height=\"957\" \/><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Image 3: Vinasoy and Renova Cloud Vietnam have launched an AI-powered display image scoring system on the AWS platform.<\/span><\/i><\/p>\n<h2 style=\"text-align: justify;\"><b>Business Outcomes<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">AI has helped Vinasoy move from manual, periodic display auditing to a faster, more scalable and data-driven approach to retail execution &#8211; giving sales teams more timely visibility and helping them maintain better execution across the retail network.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>What changed<\/b><\/td>\n<td><b>Before AI<\/b><\/td>\n<td><b>With AI<\/b><\/td>\n<td><b>Business impact<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Monthly monitoring coverage<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~20,000 POS\/month<\/span><\/td>\n<td><b>100,000+ POS\/month<\/b><\/td>\n<td><b>5\u00d7 more stores monitored<\/b><span style=\"font-weight: 400;\">, giving Vinasoy visibility across a much larger share of its retail network<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Monitoring frequency<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~1\u00d7 per month<\/span><\/td>\n<td><b>4\u20135\u00d7 per month<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Moves from periodic audits to <\/span><b>weekly visibility<\/b><span style=\"font-weight: 400;\">, allowing teams to identify and address display issues sooner<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Evaluation turnaround<\/b><\/td>\n<td><span style=\"font-weight: 400;\">20+ days, sometimes nearly 1 month<\/span><\/td>\n<td><b>~1\u20132 days<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Faster feedback makes display data <\/span><b>more useful for day-to-day sales execution<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Compliant display execution<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~1\u20132\u00d7 per customer\/month<\/span><\/td>\n<td><b>~4\u20138\u00d7 per customer\/month<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Encourages <\/span><b>more consistent display execution<\/b><span style=\"font-weight: 400;\"> across store visits<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>SKU recognition<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Manual image assessment<\/span><\/td>\n<td><b>~22 images\/second<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Automates a time-consuming part of image review and enables the process to <\/span><b>scale with retail volume<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/renosight.io\" rel=\"noopener\"><span style=\"font-weight: 400;\">&gt;&gt;&gt;Explore more how AI solutions can apply in any use case<\/span><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>Built to scale with Vinasoy&#8217;s growing network<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The solution is designed to support a significant increase in image volume as deployment expands.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Current scale<\/b><\/td>\n<td><b>Target scale<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">8,000 key-shop POS \u2192 ~24,000 images<\/span><\/p>\n<p><span style=\"font-weight: 400;\">51,000 non-key-shop POS \u2192 ~153,000 images<\/span><\/p>\n<p><span style=\"font-weight: 400;\">59,000 POS in total \u2192 ~177,000 images<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20,000 key-shop POS \u2192 ~60,000 images<\/span><\/p>\n<p><span style=\"font-weight: 400;\">100,000 non-key-shop POS \u2192 ~300,000 images<\/span><\/p>\n<p><span style=\"font-weight: 400;\">120,000 POS in total \u2192 ~360,000 images<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">The estimates are based on approximately <\/span><b>three images per POS<\/b><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\"><b>Future Plans<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31196 size-full\" src=\"http:\/\/renovacloud.com\/wp-content\/uploads\/2026\/08\/Shelf-checking.png\" alt=\"Technology is applied to ultimately serve the goal of improving operational efficiency and delivering more value to customers. [Source: Vinasoy]\" width=\"1424\" height=\"949\" \/><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Image 4: Technology is applied to ultimately serve the goal of improving operational efficiency and delivering more value to customers. [Source: Vinasoy]<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vinasoy is expanding AI beyond retail display compliance across distribution, marketing, sales, customer care, and quality control.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-powered customer care:<\/b><span style=\"font-weight: 400;\"> Reduced average response time from 17 minutes to 21 seconds and enables 24\/7 support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Host for livestream:<\/b><span style=\"font-weight: 400;\"> Supports livestream sessions when human hosts are unavailable, achieving approximately 1.5\u00d7 investment effectiveness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agentic AI:<\/b><span style=\"font-weight: 400;\"> Vinasoy and Renova Cloud plan to explore AI that can analyze data, recommend actions, and support business workflows across distribution, marketing, and customer service.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The vision is to move from:<\/span><\/p>\n<p style=\"text-align: justify;\"><b>See \u2192 Understand \u2192 Score \u2192 Recommend \u2192 Act<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The display-scoring solution provides the foundation by turning store images into structured business data that can support faster decisions and more intelligent operations.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Key Takeaway<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vinasoy&#8217;s AI journey is not just about processing images faster. It is about turning a manual process into a scalable, data-driven operating capability.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With Computer Vision, Generative AI, and cloud technology, Vinasoy can monitor more stores, more frequently, and respond faster to in-store execution issues.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">From \u201cWe check what happened\u201d to \u201cWe see what is happening &#8211; and act sooner.\u201d<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Ready to Transform Your Business with AI?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">From retail execution to customer experience and beyond, AI can turn complex, manual processes into scalable, data-driven operations. Work with Renova Cloud to identify the right AI opportunities, build practical solutions, and turn them into measurable business impact.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ready to explore what&#8217;s possible? <\/span><a href=\"https:\/\/renovacloud.com\/en\/contact\/\"><span style=\"font-weight: 400;\">&gt;&gt;&gt;Work with us<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/renovacloud.com\/en\/success-stories-content\/\"><span style=\"font-weight: 400;\">&gt;&gt;&gt;Find more AI solutions today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Vinasoy and Renova Cloud turned manual retail display auditing into a scalable, data-driven operation across 100,000+ points of sale.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"class_list":["post-31188","story-pt","type-story-pt","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/story-pt\/31188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/story-pt"}],"about":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/types\/story-pt"}],"wp:attachment":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/media?parent=31188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}