{"id":3764,"date":"2019-01-08T17:09:57","date_gmt":"2019-01-08T10:09:57","guid":{"rendered":"http:\/\/54.151.235.32\/?p=3764"},"modified":"2021-03-03T18:00:28","modified_gmt":"2021-03-03T11:00:28","slug":"how-does-google-innovate-it-starts-with-culture","status":"publish","type":"post","link":"https:\/\/renovacloud.com\/en\/how-does-google-innovate-it-starts-with-culture\/","title":{"rendered":"How Does Google Innovate? It Starts With Culture"},"content":{"rendered":"<h2>Eight ideas your business can borrow<\/h2>\n<p><strong>You can\u2019t separate innovation from culture.\u00a0But how do you build an innovative culture? There\u2019s no secret formula, only guidelines. We asked Google\u2019s leaders how they create a culture of innovation.<\/strong><\/p>\n<p><strong>Here are the eight they\u2019ve found work best:<\/strong><\/p>\n<p><strong>\u278a Think 10x<\/strong><br \/>\nDon\u2019t try to improve something by 10%. Try to make it 10 times better. When you think<\/p>\n<p>10x, true innovation can happen. A 10x goal pushes you beyond your existing mental models and forces you to entirely reimagine an idea.<\/p>\n<p><strong>\u278b Launch, then listen<\/strong><br \/>\nAfter each product launch, we listen carefully to user feedback and then make revisions based on what we\u2019ve heard. The beauty of this approach is that we get real-world user feedback and never wander too far from what the market wants.<\/p>\n<h3><strong>\u278c Share everything<\/strong><\/h3>\n<p>Innovation comes from collaboration. Collaboration comes from sharing. So Google shares everything with its employees via tools like Google Drive and G Suite. Docs, Sheets and Slides give people access to the content they need, wherever they need it.<\/p>\n<p><strong>\u278d Hire right<\/strong><br \/>\nHere are three ways Google hires people hungry for greatness. 1. Ask employees for referrals. 2. Screen for problem-solving skills, leadership potential AND personality.<br \/>\nEvaluate the data with rigor. Google Docs and Sheets are vital to managing the process.<\/p>\n<p><strong>\u278e Apply 70\/20\/10<\/strong><br \/>\n70% of Google projects are dedicated to its core business. 20% are related to its core<\/p>\n<p>business. 10% are unrelated to its core business. This approach keeps the focus on core and related needs while encouraging \u201cmoonshots.\u201d<\/p>\n<p><strong>\u278f Seek ideas everywhere<\/strong><br \/>\nWe look for ideas everywhere\u2014inside and outside the organization. One of Google\u2019s engineering teams in India, for example, created a platform where users could provide missing map data. Not long after, Google Maps could support crowdsourced edits.<\/p>\n<p><strong>\u2790 Decide with data<\/strong><br \/>\nGoogle tests and measures almost everything, including its culture. The HR team analyzes data from Googlegeist\u2014a global annual internal survey\u2014and shares the data so the company can see what\u2019s working and what needs to change.<\/p>\n<p><strong>\u2791 Focus on users<\/strong><br \/>\nWe feel that if we focus on users, everything else will follow. Case in point: Back in 2004, Google introduced Gmail, believing that cloud-based email would be more intuitive and offer a lot more storage. Today, it\u2019s the world\u2019s leading email service.<\/p>\n<h3 style=\"text-align: center;\"><strong>Ready to innovate? Talk to Renova Cloud. We\u2019ll help you create your culture of innovation!<\/strong><\/h3>\n<p><a href=\"http:\/\/dynamic.ziftsolutions.com\/google.ziftsolutions.com\/8a9982b066bc26ed0166bee3864a4214.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3768\" src=\"http:\/\/renovacloud.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-08-at-5.06.14-PM.png\" alt=\"\" width=\"180\" height=\"56\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eight ideas your business can borrow You can\u2019t separate innovation from culture.\u00a0But how do you build an innovative culture? There\u2019s no secret formula, only guidelines. We asked Google\u2019s leaders how they create a culture of innovation. Here are the eight they\u2019ve found work best: \u278a Think 10x Don\u2019t try to improve something by 10%. Try [&#8230;]\n","protected":false},"author":7,"featured_media":3766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-and-analytics"],"_links":{"self":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/posts\/3764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/comments?post=3764"}],"version-history":[{"count":0,"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/posts\/3764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/media\/3766"}],"wp:attachment":[{"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/media?parent=3764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/categories?post=3764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renovacloud.com\/en\/wp-json\/wp\/v2\/tags?post=3764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}